Why Choose Platinum?

When it comes to fine jewelry, most of us tend to stick to gold or silver. It’s time we broaden our jewelry choices and consider platinum as an equally viable metal option. The two factors that determine our choice of metal is luxury and durability. Platinum meets both these requirements and is purer, rarer and more versatile than other metals. Often considered as the ‘rich man’s gold’, platinum is truly the best of the best and is something that should be a part of your jewelry box. Still not convinced? Well, here are some more facts on platinum that will help you make the right decision.

Jewelry-in-Platinum

A matchless treasure

The lustrous platinum is one of the rarest metals on the earth. In fact, it is rarer than gold. The extraction process of platinum is more demanding than gold, making it difficult to acquire. Even if it’s just a single piece of platinum jewelry in your wardrobe, it will be a rare and exceptional treasure. Choosing platinum for your engagement or wedding will make your celebrations even more special.

Exceptional durability and shine

The density of platinum makes it more durable than other metals. It does not lose its shine, color or change its shape even after several years of use. This enduring and heavy metal is resistant to wear, which means your precious stones will be held firmly and securely in place. Moreover, platinum’s gorgeous white shine and silky polish are irresistible to the eye.

Suitable for sensitive skin

Platinum is hypoallergenic. It does not cause any kind of skin allergies or rashes. This makes it the best choice for those with sensitive skin. Whether rings, earrings or pendants, jewelry crafted with this metal is ideal for regular wear.

Requires very less maintenance

Caring for platinum jewelry is extremely easy. Unlike other metals, it requires very less maintenance and will remain the same for several years. A quick steam or wash is all it takes to ensure that your platinum jewelry keeps looking lovely.

Platinum is the most popular metal choice for wedding and engagement rings. Its white sheen beautifully accentuates the brilliance and sparkle of diamonds and other gemstones. Everlastingly beautiful and durable, platinum jewelry will always be a smart investment.


Trackback URL for: Why Choose Platinum?

Editor-in-Chief, Marketing Manager and Personal Jeweler for Angara.