Rihanna Launches Fashion Line

“Fashion is about dreaming and making other people dream,” well said by leading celebrity fashion designer, Donatella Versace. With a similar thought process, focused on diversifying women’s fashion tastes and making them achieve a celebrity wardrobe, pop goddess Rihanna launches her new Fashion line, named $chool Kills.


Commencing classy accessories like totes, purses, bags and other leather products, this bold and glamorous star is going to expand her empire in clothing as well. The 27-year-old songstress is not limiting herself to just music, but set a dynamic foot in fashion buzz. Nonetheless, she is an exceptional fashion icon donning one-of-a-kind gowns, accessories and jewelry on most red carpet and gala events. Be it casual denim attire, flouncy, or embellished dress, she carries a distinctive style, which is difficult to resist.


Being the current face of Dior, and having an obsession with carrying out her own business, Rihanna currently owns Roraj Trade, LLC. Additionally, she is associated with a preeminent clothing line, River Island. Roraj Trade, LLC has filed an application with US Patent and Trademarks Office for setting up starlet’s new leather accessories and clothing commerce.


America’s favorite singer is all set to inflame our fashion world with her exclusively styled products as we recently saw her promoting $chool Kills logo printed on her oversized, white t-shirt. However, critics have provided bad press on her title, $chool Kills as they feel it’s an irresponsible message, which can mislead school students and parents. Keeping up with her courageous persona, RiRi clearly mentioned, “I can’t really say I’m a role model. I’m not perfect. I’m not trying to sell that.”

We wish her best of luck and look forward to seeing elite, versatile and offbeat products from Rihanna’s upcoming Fashion Line.


Do you think your favorite singing star will follow in the footsteps of fashion icons like Victoria Beckham? Tell us how do you feel about ‘$chool Kills;’ is it inappropriate? What message do you think the name conveys?

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